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Photos by BIRON - Times Square in the 1950s
To the left, the grand Sheraton Astor Hotel where I stayed with my parents and which was later demolished and replaced with Marriott's New York Marquis Hotel.
Photos by BIRON: Times Square (New York, 1957) In the center, a theatre is showing the film Raintree County
starring Elizabeth Taylor and Montgomery Cliff. To the right, the neon Pepsi waterfall sign.